Brian Martinez shared a piece of his soul with the launch of his company: Suited Coffee Co.
Born from a love of coffee and a passion for inspiring others, Suited Coffee reflects Martinez’s
journey, values, and commitment to crafting something truly meaningful. He wasn’t just creating a coffee brand – he was crafting an experience out of passion for quality and a desire to inspire.
Martinez discovered what it means to feel communal joy and propels forward with goals to
motivate, uplift, and ultimately contribute to something bigger than himself. The Suited Coffee Co. journey began during a monumental trip to Italy in 2010, where Martinez fell in love with the rich European coffee culture. He immersed himself in a world of sipping that wasn’t just about the drink but about connection, conversation, and community. From then on, Martinez dreamed of creating a coffee experience of his own… one that would become a lifestyle.
It wasn’t until the pandemic in 2020 that this dream began to take shape. Like most people who felt the confusion of quarantine, Martinez found himself reassessing his path and looking
towards change. He partnered with a roaster and began learning the art and science of coffee
making. Together they developed blends that captured the richness and authenticity he admired so much about the coffee culture in Europe. During a time when community was lost, Martinez uncovered the building blocks for the future of community – something to brew conversation.
Martinez dove deep into the craft, experimenting with different beans, roasting techniques, and flavor profiles. Each blend was diligently workshopped, resulting in the smooth, medium roasts that have become Suited Coffee’s signature – all of which are best enjoyed black! The Executive Blend is Suited Coffee’s flagship product. It was the first blend Martinez perfected – mixing sweetness and sophistication with rich notes of milk chocolate, vanilla, dried cherry, and maple syrup. The Morning After soon followed with a little extra kick – paired best with a late night of work or play. It stars flavor notes of orange sherbert, cherry, Milky Way, and caramel. By its side came The Mindset Blend, designed to fuel focus and productivity with notes of orange citrus, caramel, chocolate, honey, and dried fruits. Each blend ethically sources its beans from some of the finest coffee growing countries around the world, including Ethiopia, Brazil, Guatemala, Nicaragua, and Peru. Through this process, Martinez emerged with a philosophy that remains central to Suited Coffee: “quality over quantity.” Every bean is 100% Arabica, ethically sourced, and roasted to perfection. No shortcuts, no compromises. To Martinez, roasting with care for people and theenvironment is most important, therefore, he supports producing good quality coffee rather than coffee by the masses. The coffee industry already has a huge carbon footprint. So, Suited Coffee not only increases awareness of the issue, but encourages people to taste the difference made by quality.
Martinez also uses Suited Coffee Co. as a platform for giving back. One of his ultimate goals is
to support cancer research, a cause close to heart, and a portion of Suited Coffee’s proceeds will go directly towards making a difference for children and families affected. Martinez’s soul is involved in every aspect of his brand. His deep respect for the craft and what it means to run a business sets him apart from other coffee founders. Martinez is not just business, he is hands-on in the creation of every blend and the overall impact.
As Martinez and Suited Coffee Co. enter the New Y ear, the future looks bright. The coffee
community is met with a new group of like-minded individuals suited to uplift the community one sip at a time!
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