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Writer's pictureAlessandra Midori

Giulia Baggini, One of the Most Sought After PR Creatives in Los Angeles

We all see celebrities and influencers wearing flashy clothes that we can’t find in regular stores. Every day they get to wear something different and all of those pieces tend to be very pricy. We wonder how big their closets are we think they all have such a good sense of style, but what we don’t think about is what is behind that flashy life. When you are very well-known you are not on your own. These superstars are surrounded by a team of the top players in the city to help them with anything they need. When it comes to their clothes, there are stylists and Fashion PR creatives working on their style. One of the top ones in Los Angeles is Giulia Baggini.



Giulia is from Italy but has been living in Los Angeles for a while now. Italy is the fashion country of the world, so Italians tend to have a very good sense of style. This is the case of Baggini, who started to get involved in this industry from a very young age.


Giulia Baggini was born in Bergamo and at 15, she started her first blog “Giulia’s Fashion Blog” which gained a fair success since Giulia was one of the first girls to undertake this activity in Italy.


Thanks to “Giulia’s Fashion Blog” she started to be invited to the most prestigious fashion shows and presentations during the Fashion Weeks of Milan and Paris (including Prada, Fendi, Dolce& Gabbana and Ferragamo) where she was immortalized by the Streetstyle photographers, which got her to appear on on-line and print magazines, and partner with industry brands such as Giannico, Le Capresi, Vivetta for special projects.


In 2015, she started studying at the Marangoni Institute in Milan, where she took the Fashion Styling course, thanks to which she worked as a stylist with magazines for shoots and editorials including Vein Magazine, D-Scene Magazine, Vice Italia and as assistant to some internationally famous Stylists such as Leith Clarke, Rocco Galluccio and Ramona Tabita.



At the end of the three years for the “Fashion Blogging” exam she decides to start the blog “Les Milanesi” [The Milanese]”, a fashion and lifestyle platform co-founded with her friend and colleague, Margherita. Giulia and Margherita continue this project forward with passion and dedication, writing not only about the latest trends and fashion shows, but also beauty and travel. Thanks to the blog “Les Milanese [The Milanese]” Giulia manages to earn recognition appearing on both the national and international editions of magazines like Elle, Marie Claire, Grazia, Vogue and printed magazines such as Gioia, Cosmopolitan IT, Grazia UK, Grazia IT, or Elle Japan.


Years later, Giulia had the opportunity to move to Los Angeles and work as a Fashion PR at CLD PR, one of the biggest Public Relations agency in LA, located in Downtown Los Angeles. Specialized in placements on celebrities and media, events and brand development, CLD PR welcomes Giulia to the position of VIP Relations Specialist in which she partners with the most important Celebrity Stylists of Hollywood to make sure that the CLD PR clients dress like VIPs such as Rihanna, Ariana Grande, Miley Cyrus, Cardi B. Giulia lives in Los Angeles today and now holds the position of Influencer Department Director at CLD PR, where she is the leader of a team and works closely with the most important influencers and celebrities and collaborate with them on projects, events and much more.

Giulia Baggini made a name for herself in the city of Angels and is currently one of the most sought after PR creatives.


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